I created a custom lettering design for a barbershop located in Jersey City, NJ, to be used across their Instagram story posts. This wasn't meant to replace their existing logo, but to compliment it, by adding a unique, stylized touch to their social media presence.
The goal was to match the vibe of their current branding while capturing the look and feel of the shop itself. I paid close attention to the textures, signage, and interior design elements inside of the shop, using them as inspiration for the style and tone of the lettering.
This project was all about blending design with personality—to create something new and on-brand that still felt authentic to the space.
Instagram Story Post
